Why animated updates outperform text emails
Internal emails average a 20-30% open rate. Video content in internal channels consistently drives higher engagement because it requires less effort to consume. Complex topics like quarterly results, process changes, and strategy updates are easier to follow when they are visual.
- Employees watch, they do not skim
- Complex updates become clear in 60-90 seconds
- Works in Slack, Teams, email, and intranet portals
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Who uses animated internal comms
Internal communications managers, HR teams, and department leads who need to share updates regularly. Common use cases include quarterly business reviews, policy changes, onboarding overviews, and product launch briefings. Any update that would normally be a long email works better as a short animated video.
Compound Interest
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How SquidRoll fits into your workflow
Write your update as a short script or bullet points. Paste it into SquidRoll. Pick a visual style that fits your brand. Download a 1080p video with voiceover. The entire process takes a few minutes. No design skills, no editing timeline, no external vendors.
- Paste your script or topic
- Choose a visual theme (dark, light, or hand-drawn)
- Download and share with your team
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Cost comparison with traditional production
A single animated corporate video from an agency costs $2,000 to $10,000. SquidRoll costs $19 per month for 15 videos. Comms teams that send weekly or monthly updates can replace agency retainers entirely and produce content on their own schedule.
| Agency | DIY Tools | SquidRoll | |
|---|---|---|---|
| Cost per video | $3,000 - $8,000 | $15 - $60/mo + hours | $1.27 |
| Time to create | 2 - 6 weeks | 2 - 4 hours | Minutes |
| Editing required | None (they do it) | Full manual | None |
| Voiceover included | Extra cost | Record yourself | Included |
| Style consistency | Per project | Varies | Automatic |