Why app explainers drive downloads
App Store listings with video previews convert at higher rates than those with screenshots alone. An animated explainer shows the flow and value of your app in a format that works on the store page, your website, and social media. Users understand what they are getting before they tap install.
- Higher conversion on App Store and Google Play listings
- Works on landing pages, social media, and ads
- Users understand your app without reading a description
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Who needs a mobile app explainer
Indie developers launching on the App Store. SaaS teams with a mobile companion app. Agencies pitching app concepts to clients. Anyone who needs to communicate what an app does in 60-90 seconds without building a screen recording setup or hiring a motion designer.
Compound Interest
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How SquidRoll creates your app explainer
Describe what your app does or paste your app store description. SquidRoll generates an animated video that walks through the key features using illustrated scenes and voiceover. The output is a 1080p vertical video ready to upload to the App Store, your website, or social channels.
- Paste your app description or feature list
- SquidRoll illustrates and animates each feature
- Download vertical (9:16) video ready for mobile
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Animated vs screen recording
Screen recordings show your UI but require a polished prototype and a steady hand. Animated explainers communicate the concept and value without depending on a finished interface. SquidRoll works even if your app is still in development because it illustrates ideas, not screenshots.
| Agency | DIY Tools | SquidRoll | |
|---|---|---|---|
| Cost per video | $3,000 - $8,000 | $15 - $60/mo + hours | $1.27 |
| Time to create | 2 - 6 weeks | 2 - 4 hours | Minutes |
| Editing required | None (they do it) | Full manual | None |
| Voiceover included | Extra cost | Record yourself | Included |
| Style consistency | Per project | Varies | Automatic |